b'N E T W O R KNITS SAIDthat effective brand growth results in exponential outreach and opportunity. In 2021, our brand saw both. Audiences grew significantly in our social community. The HBA secured outreach to new stakeholders with recognition and honors for our campaigns and initiatives.And invitations to "take the stage" and partner with new allies such as Health Connect South and the World Economic Forum were major coups, leading to enhanced brand presence.NEARLY 85,000 PEOPLEO N O U R C O L L E C T I V E( C E N T R A L A N D R E G I O N A L )S O C I A L M E D I A N E T W O R K S .237 HBAS LINKEDIN% HIT 30,000FOLLOWERSGROWTHI N O U R H B AS O C I A L C O M M U N I T Y * ( s i n c e 2 0 18)H B A C O M M U N I T Y * G R O W T H B Y N E T W O R KL I N K E D I N : 4 2 % | I N S TA G R A M : 2 6 % | F A C E B O O K : 3 % | T W I T T E R : 2 % T H E G E N D E R P A R I T Y C O L L A B O R A T I V ES L I N K E D I N C O M M U N I T Y G R E W B Y 3 4 % I N 2 0 2 1 .*reflects HBA\'s Central accounts1414'