Strategic Storytelling and Leadership Presence

Deborah Grayson Riegel, director of learning, Talk Support

Today, many business schools teach storytelling as a leadership tool. Stories are a powerful way to engage customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented staff and share the key messages about your company that you want the marketplace to hear. In fact, stories are so powerful that if a business or organization doesn’t have a clear and compelling one, people will make one up–and nobody wants that. In addition to stories helping to win hearts and minds, they also serve as a way to demonstrate executive presence (whether you’re an executive or not). You will learn to plan, organize and craft strategic stories, and then ask them to practice delivering those stories with presence, and in a way that drives listeners to think, feel and take action.

Through a highly-interactive and participative approach, Deborah Grayson Riegel will engage participants in self-reflection, individual, pair and small group work, experiential exercises and action planning to bring the learning back. 

Seminar includes:

  • Want to Increase Your Presence? Start by Telling One of These Stories by Deborah Grayson Riegel, Inc.
  • Three Mistakes You’re Making in Telling Your Story and What to Do About It by Deborah Grayson Riegel, Inc.
  • How Anyone Can Tell a Story Like JK Rowling, by Deborah Grayson Riegel, Psychology Today
  • Certificate of completion 

Learning objectives: 

  1. Recognize when to use stories versus data to convey information
  2. Apply the criteria of engaging stories to their own narratives 
  3. Learn a simple five-step model for developing a story

Competency alignment:
This seminar complements the following competencies as described in the HBA Leadership Competency Framework.
2. Communicates effectively
4. Displays professional presence