Summer 2018  |  27 value proposition, positioning statements  |  Final options of brand messaging and creative look presented  Q2 2017  Focus group and feedback webinars held with key stakeholders  |  Final decision and “United Force for Change” messaging and identity adopted  |  Sneak peek presented at May 2017 Woman of the Year event 2  Q3 2017  Bold brand launch strategy work begins 3  |  Design on collateral materials begins 4  |  Messaging tactics and marketing channel deployment explored  |  Astellas hosts HBA Bold brand photo shoot 5  Q4 2017  Bold brand official debut at 2017 Annual Conference 6  |  The HBA website transitions to the Bold brand  |  Chapter and regional marketing collateral transition kicked off  |  HBA hosts Bold brand member photo shoot at Annual Conference 7  Q1 2018  HBA’s new operating model “HBA Now” goes live  |  Bold brand collateral expanded to support HBA Now 8  |  2018 brand strategy defined and implemented  |  Support and behind the scenes work continues across staff and volunteers  Q2 2018  “Voices of HBA” member video series launches 9  |  Enter- prise-wide integration of bold brand complete by 3 May Woman of the Year event 10  |  HBA debuts rebranded HBAdvantage magazine  Q4 2017 Q2 2018 Q1 2018 WOMAN OF THE YEAR Dr. Julie Gerberding, Merck 2018 Woman of the Year event Thursday, 3 May, 2018 New York Hilton Midtown Connect with 2,500 healthcare and life sciences industry leaders to celebrate this year’s honorees for their stellar efforts in advancing gender parity. Nearly 100 Rising Stars and Luminaries from across the spectrum of healthcare will be recognized. HONORABLE MENTOR Nick Colucci, Publicis Health STAR Terri Pascarelli, AIT Bioscience #HBAimpact #4genparity NEW_MM&M_8.25X10.875_WOTY_WINNERS_2018.indd 1 3/22/2018 10:55:31 AM 5 8 10 9 6 7