18  |  HBAdvantage Companies with female representation in their senior levels perform better than their peers financially, are more innovative and have better employee reten- tion. By taking a bold action to close the gender gap, the healthcare and life sciences industry can achieve more—and transform our industry in the process. The HBA’s newest offering, the Gender Parity Collaborative, forms a unique consortium of healthcare/ life sciences companies dedicated to accelerating gender parity; together they commit to take an active role in defining strategies, measuring performance, creating change and inspiring others. Goal: Accelerate our community’s transformation towards gender parity to achieve better business results COLLABORATIVE OFFERING FRAMEWORK The Collaborative revolves around five key building blocks, working interdependently to identify and address systemic and environmental barriers to gender parity. These include: exclusive industry benchmarking; a leadership council for strategy; a solution marketplace for action; branded awards to recognize excellence and change and PR/media to share and highlight the work of our industry members. For more than 40 years, the HBA has worked relentlessly to further the impact of women in the business of healthcare. GenderParity Collaborative Accelerating better business results INCLUSION  |  PROFESSIONAL ENRICHMENT  |  BUSINESS GROWTH  |  RADICAL HOSPITALITY