b'networkThe HBA continued to expand our global presence in 2020 getting out in front of new audiences, even if only virtually. Outreach via traditional media outlets and social media helped garner significant visibility setting new milestones with our LinkedIn community surpassing 20,000 followers. Stakeholders and new partners also boosted awareness of our impactful United Force for Change.T H E H B A H A D I N C R E D I B L E R E A C H W I T H :MORE THAN 70,000 PEOPLEIN OUR ONLINE COMMUNITIESWITH 40,000 IN OUR HBA CENTRAL MANAGED NETWORKSAND 30,000 IN OUR REGIONAL NETWORKSO U R H B A G L O B A L S O C I A L C H A N N E L M I L E S T O N E S :ADDED 8,482HBAS LINKEDINFOLLOWERS IN 2020 HIT 20,000FOLLOWERSTOTALIMPRESSIONS: TOTAL NUMBER1,707,122 OF POSTS: 2,223C O M M U N I T Y G R O W T H B Y N E T W O R KL I N K E D I N : 5 2 % | I N S T A G R A M : 4 0 % | F A C E B O O K : 7 % | T W I T T E R : 4 %G E N D E R P A R I T Y C O L L A B O R A T I V ES T H E M U N I T Y G R E W B Y N E A R L Y 8 6 % I N 2 0 L I N K E D I N C O M 2 0 .1414'