Meet the new HBA. We are a united force for change. | HBA

Meet the new HBA. We are a united force for change.

I am extremely proud to present HBA’s bold new brand to you. This fresh identity is the result of a year-long collaboration among many of our various stakeholders, including volunteer leaders and Corporate Partners.
As an organization representing a dynamic and diverse group of 50,000 strong, we recognized it was time to evolve the HBA brand to better represent the changing face of healthcare—and our community. We wanted this metamorphosis to connect with our members and partners on an emotional level, to convey the impact of our work, and to make bold, declarative statements about our mission of advancing the influence and impact of women in healthcare. Our reimagined brand fulfills those promises, propelling us into the organization’s future.
On Tuesday, 7 November at HBA’s Annual Conference in Philadelphia, we officially declared that the HBA is “a united force for change.” Capitalizing on our location in this city of historic firsts and great transformations, we saw this as the ideal moment to present the first look at our new direction.
And now, I’m thrilled to share the HBA’s new brand experience with you. In the below video, you’ll see the redesigned logo, a refreshed color palette, and the new messaging framework. Together, these components make up our organization’s identity and mark the next phase of the HBA.
In the coming months, you’ll hear more about tools, resources and assets to help you integrate brand changes into your communications, outreach and materials.
Now, I hope you have a moment to experience the same excitement that we heard from the more than 1,000 Annual Conference attendees.
We are a united force for change, and this is only the beginning.
-Laurie Cooke
Healthcare Businesswomen’s Association CEO