Erin O’Brien, senior director product management, vial containment and delivery, West Pharmaceuticals, was recently recognized by the HBA Greater Philadelphia board on 12 October at Pfizer in Collegeville, PA for her exemplary leadership and volunteer service as the mentoring affinity group lead.
Erin is a great example of leadership for HBA Greater Philadelphia. From the day she started volunteering, Erin jumped right in to lead the mentoring affinity group. She has redefined success for the team, bringing fresh ideas every day and demonstrating flawless execution. Erin developed a video asset for mentoring, which provided a new way to show the value of the program and allowed us to achieve our chapter mentoring goals. The video has even been distributed to all other HBA chapters. Once other teams saw the video, they all clamored to use it for their mentoring programs, and it has now become part of the content marketing strategy beyond the GP chapter.
Erin has challenged the entire marketing committee and mentoring affinity group to think differently, often posing questions for discussion and brainstorming sessions. Erin always comes prepared to meetings, offers agenda items and follows up to implement ideas to improve marketing for our chapter. She is the first person post call to follow-up with her ideas to support others in their roles on the committee. Erin has encouraged all on the marketing team to use their internal networks to promote the mentoring programs at their respective companies. She consistently verbalizes on committee calls the value of the HBA mentoring program and her expectations of the team and the board, to effectively promote mentoring to benefit the HBA and its members. Erin also maximized marketing efforts by developing a content marketing plan for social media to really engage members in an interactive way. Her impact is broad and meaningful.
Erin O’Brien has brought her director level marketing experience at West to supercharge our marketing team’s impact and all have learned from her approach. Erin is a huge asset to the team and has demonstrated the leadership capabilities we believe makes our HBA Greater Philadelphia shine. By all accounts, Erin’s leadership efforts with the mentoring affinity group have been very successful, congratulations Erin.