Details about the HBA Metro chapter Jan. 27 webinar

Building your Personal and Entrepreneurial Brand Using Social Media
Webinar: Tuesday, January 27, 2015, 12 PM ET

"Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand." — Mark Zuckerberg, founder, Facebook

Today’s working culture demands a level of productivity and technology savvy that is ushering in a whole new era of innovation, multi-tasking and success. Understanding the role of social media and technology is paramount to one’s continued impact. The world has been embracing social media, from Facebook to LinkedIn to Twitter, and we all need help understanding and creating our online brand. An impactful digital brand is as important as your live brand. It can enhance networking and mentorship opportunities and add to your business success by positioning you as a recognized thought leader. We need to learn how to make our social media presence as authentic and vibrant as we are, so we can get noticed and make a difference.

Learning how to use social media to create and maintain a your online presence, or your digital avatar, which continuously promotes your brand in real time and online is becoming a cornerstone of branding and a new opportunity for career impact and advancement. A great digital footprint transcends cultural barriers, displays effective emotional branding, gains attention and adds value.

The HBA webinar on January 27 is aimed to help anyone who wants to know more about social media and increasing their online presence. Our speaker, Penina Rybak, is a leading expert on the topics of social communication development and strategies. Penina will provide do's and don’ts of effective personal branding and real-life examples of when having a vibrant online brand can help you build a successful career. Penina will give tips on how to be authentic on line, how to effectively curate your content and how to incorporate your online brand management into your busy life.

Click here for more information and to register.

Penina RybakPenina Rybak is the CEO of Socially Speaking LLC, a boutique educational consulting firm. Penina authored The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur-How to Balance Your Cravings for Humanity and Technology in Today's Startup Culture. Penina also created the Socially Speaking™ iPad App. She is an entrepreneur, a licensed and practicing pediatric speech-language pathologist specializing in Autism intervention and an educational technology consultant.

Groups audience: