By Cynthea Ryder
Imagine a day without your smart phone. Can you? The 6th Annual CIO Panel sponsored by the HBA Metro chapter Women in Healthcare IT and Johnson & Johnson began with each of the panelists sharing an aspect of how they interact daily with family members using the latest technology. Moderated by Tammy Warner, WHIT committee co-chair, who, not only looked fabulous (loved the dress) but also was energetic and entertaining as she engaged with the esteemed panelists in discussing the latest digital mega trends.
In today's world, every business is a digital business, noted panelist Paul Daugherty, Accenture's chief technology officer. The pace of change is phenomenal. The iPad has only been around for 37 months. Digital disruption is occurring across industries. The CIO, as a leader and strategist to drive business change, has tremendous challenges to lead and innovate for the future.
First, companies will need to build digital relationships with customers that scale using social networks that influence that scale. Next, focus on data - design for analytics and build data velocity. 60% of companies don't have the right data to design to answer business questions and they can't access data quickly in today's world. Companies need seamless collaboration. Embedding collaboration into business will transform the nature of work.
Software defined networking and virtual servers create agile, flexible environments that can adapt to constant change. Security is a moving target. Companies need active defense to minimize damage and threats. The cloud is the foundation of emerging opportunity. Companies of the future will integrate cloud technology into their existing infrastructure. It's clear--a lights-on only strategy won't cut it in the future.
Madeleine Fackler, panelist and chief information officer for Johnson & Johnson Consumer, describes the CIO role as a strategist with responsibility for the business in concert with rest of C-suite. She shared some interesting statistics on the future of digital. By 2030 there will be 1 billion people over 65 and older. Imagine the impact on drug sales. 52 million people die of chronic disease each year.
Global market dynamics are evolving rapidly. The middle class in emerging markets all come with mobile phones: 45% of Internet users in the world are based in Asia, as compared to 11% in North America. By 2015, there will be 2 billion mobile users and mobile spend is expected to reach $1.3 trillion by 2016. 41% of smart phone and tablet owners have downloaded a mobile health app. In fact, they average 3 to each phone or tablet and use 2.4 regularly. Fun fact: 7 out of 10 babies in the UK are registered with Johnson & Johnson's online baby center.
Panelist and chief information officer, PDI, Inc., Jo Ann Saitta, is taking on the digital holy grail that every pharma company is trying to address. She's reshaping the way pharmaceutical, biotech, medical device and diagnostic companies reach and engage customers, commercialize products and manage their portfolios. Companies are all struggling to figure out how to reach physicians and patients through digital means. PDI's multi-channel promotional channels use insightful data to give clients the ability to make decisions more quickly.
Jo Ann's platforms are heavily invested in digital personalization, creating a relationship that can be sustained, maintaining trust, and building upon experience to make digital more actionable. Medicalbag.com brings information to physicians using adult learning principals to engage and teach. PDI employs agile and lean processes to determine immediate success. The idea is to implement small changes quickly, monitor key website traffic and customer feedback and fail fast. Adapt where necessary by keeping a pulse on how clients respond to change.
We are in a state of rapid change. Companies need to be able to adapt quickly. What worked in the past does not necessarily spell success going forward. Admittedly no one can see the future, but our panelists left us with plenty to consider.