HBA Metro chapter presented Communicating for Change to a sold-out audience

Summary: 

The HBA Metro chapter’s flagship event, “Communicating for Change,” was recently held at Quintiles in Parsippany, NJ.

The HBA Metro chapter’s flagship event, “Communicating for Change,” was recently held at Quintiles in Parsippany, NJ.

Dr. Beth Banks Cohn, founder and president of ADRA Change Architects, led an engaging discussion on strategic communication skills required to effectively lead and manage change. Stating that “using communication during a change can determine success,” Dr. Banks Cohn utilized several business case studies to demonstrate how messages are communicated can impact both individuals and organizations.

One such example she used was the “glove story” – different branches of a single company bought 424 pairs of gloves, many of them the same gloves, but at vastly different prices. The person responsible for communicating this issue to senior management decided to not only explain the problem through presentations and spreadsheets, but actually acquired all 424 pairs of gloves and labeled each with price tags (of price paid). Before he finished the presentation, all audience members were struck by the problem – here laid out visually – and agreed upon the speaker’s proposed solution.  According to Dr. Banks Cohn, this was an example of helping “connect people to the source [of the problem].”

Other examples also demonstrated key messages, such as: give people a chance to make their own connections; help people connect the dots; and be consistent in communication and with your culture. She also spoke about the importance of honoring cultural differences and of listening.

Dr. Banks Cohn’s presentation was very well received by the sold-out audience, as demonstrated by an extensive but engaged question-and-answer session.

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