HBA Chicago Members Learn to Grow Their Personal Brand

Roz Usheroff, founder of the Usheroff Institute, captivated HBA Chicago members and guests on Jan 27th with a tantalizing presentation designed to educate attendees in the steps necessary to showcase one’s exceptional brand.

Be Exceptional, Celebrate Who You Are

Roz Usheroff, founder of the Usheroff Institute, captivated HBA Chicago members and guestsRoz Usheroff, founder of the Usheroff Institute, captivated HBA Chicago members and guests on Jan 27th with a tantalizing presentation designed to educate attendees in the steps necessary to showcase one’s exceptional brand.

She reminded all present that one’s brand is determined by how others see you. Roz encouraged audience participants not to waste time fixing what isn’t broken, but instead to focus energy on our natural gifts and how we can make those the focus of our careers. She challenged each of us to define our own unique ability, and then to work on your strengths to add unique value. Your brand is judged by the last experience someone has had with you. Be careful with your brand. It’s very fragile.

Roz Usheroff, founder of the Usheroff Institute


“There are no shortcuts to becoming an exceptional brand. It’s an investment that takes time and must be built on substance, credibility, and relationships.”


Roz Usheroff

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