In response to sponsor requests for a simpler, yet more comprehensive way to support the HBA and all of our programs and services we have created new sponsorship packages.
The HBA is grateful to the companies that sponsor our events and publications. We partner with sponsors to create value for them and for all who attend HBA events. Several sponsors have told us that they would rather consider sponsorship opportunities once during a fiscal year budgeting cycle. In addition to sponsor feedback, we sought further input from our Corporate Partners. In response to these requests for a simpler, yet more comprehensive way to support the HBA and all of our programs and services we have created new sponsorship packages
The HBA sponsorship team has created an overall value experience and not simply one-time deals. We do not view sponsorship as only monetary support for only one aspect of an event or publication. We see our sponsors as supporters of all that we do, from our flagship events: Woman of the Year Luncheon and the Leadership Conference, to membership support for the sponsor’s employees and support for our print magazine, The HBAdvantage.
“This new “premier” level sponsorship goes beyond combined sponsorships for recognition on our two flagship events WOTY and the Leadership Conference” explains Laurie Cooke, RPh, CAE, the CEO of HBA. “We are providing visibility to these top sponsors for the whole year.”