Marketing Partners | HBA

Marketing Partners

The Healthcare Businesswomen’s Association has established relationships with leading organizations that support the HBA’s mission: to further the advancement and impact of women in the business of healthcare.

At TPG Direct, we are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. Our goal is to effectively map each segment’s unique customer proposition and journey. Our approach is dedicated to understanding the customer on a behavioral economic level and applying data insights to enhance performance.  We join disparate offline and online information to create a singular customer view.

World Congress offers unique conferences and events in healthcare, life sciences and pharmaceutical that are unmatched by any other organizer. Through our educationally focused events, we convene CEOs and senior-level executives from all segments of the health care and life sciences industries to exchange ideas, discuss market trends, and explore solutions to the most pressing challenges facing a variety of roles within these organizations.