We are always happy to provide comprehensive information for the media on the HBA’s mission, leadership and array of initiatives designed to further the advancement of women in healthcare worldwide.
The press materials serve as templates for the development of local, customized releases by chapters planning to execute local public relations initiatives. Please contact Carol Meerschaert, HBA director of marketing and communications to secure clearance on all press materials prior to their release.
Healthcare Businesswomen’s Association
The Healthcare Businesswomen’s Association (HBA) is a global not-for-profit organization dedicated to furthering the advancement and impact of women in healthcare worldwide. With 15 chapters throughout the US and in Europe, HBA serves a community of over 30,000 individuals and 100 Corporate Partners. The HBA provides networking forums to build relationships; knowledge sharing and access to thought leaders to broaden perspective; educational programs to develop leadership skills and cutting edge industry knowledge and recognition of outstanding women and companies to promote visibility of their achievements.
HBA staff featured in Associations Now magazine
Associations Now is the premier magazine for association executives, published by the ASAE. HBA staff Nikki Jones, director of finance and administration and Leena Gademsky, director of IT share how the HBA used technology to support the finance needs of the 15 chapters of the HBA in the article Cloud Accounting Eases Financial Reporting in the November 2012 issue.
Mary-Margaret Armstrong, vice president of membership and education, was quoted in the October 2012 issue in an article on membership engagement. She shared our purple wave campaign.
HBA featured on CIO.com
CIO.com talked to CIO 100 award winner Healthcare Businesswomen's Association to find out how social networking has affected communication and collaboration within the enterprise. Read the article.
BlogTalkRadio features HBA leaders
WOTY social media chair Lea Carey interviewed Marianne Fray, HBA director of coprorate development and Nancy Donohoo, 2012 WOTY chair on BlogTalkRadio. Listen to the recording.
Life Science Leader interviews HBA CEO
Life Science Leader interviewed HBA CEO Laurie Cooke, RPh, CAE to gain a deeper understanding of the organization and some of the challenges it faces. “In talking with a number of women, they don’t realize their career is something they need to be responsible for and own,” she states. “HBA is striving to educate women on how to proactively, as opposed to passively, manage their careers,” Cooke explains. “You may need to help your company help you to effectively manage your career.” Click here to read the entire interview.
Medical Marketing & Media covers WOTY
Medical Marketing & Media wrote about the HBA 2012 WOTY, Carolyn Buck Luce, global pharmaceutical sector leader at Ernst & Young, in their March 2012 issue. Click here to read the article.
PharmaVOICE podcast on mentoring features HBA CEO
HBA CEO Laurie Cooke, RPh, CAE was interviewed in a podcast produced by PharmaVOICE as part of their mentoring issue. Listen to the podcast. “Successful mentoring relationship relies on three key aspects,” says Laurie Cooke. “Chemistry between the mentor and mentee; selection of the right mentor to guide the mentee on her leadership journey; and respect, a two-way street where both give respect and are respected.”