The Healthcare Businesswomen’s Association has established relationships with leading publications that support the HBA’s mission: to further the advancement of women in the healthcare industry through education, recognition, networking, and mentoring, and access to research or services for career advancement.
The HBA’s media partners are the leading publications in healthcare. We are honored to partner with:
Direct Marketing News
For those interested in participating in these cooperative opportunities, please contact the HBA Director of Marketing and Communications Carol Meerschaert.
Announcements from HBA Media Partners
Direct Marketing News blog features HBA Leaddership Confelrence workshop presenters.
HBA Leadership Conference workshop presenter Shideh Sedgh Bina, founding partner of Insigniam, a ruby sponsor, shares insights on innovation in the Direct Line blog. Read the blog post. Workshop presenter Lea Carey is interviewed on marketing innovation. Read the blog post.
5th annual Case In Point Platinum Awards now accepting nominations for leaders in case management and care coordination
The industry’s largest awards program for case managers and care coordinators is open to leading individuals and organizations.
The Platinum Awards recognize both individual professionals and organizations of all sizes in a range of categories that highlight the full spectrum of case management programs as well as individuals working on the frontlines of managing care – from best acute care case manager to best embedded case management program with dozens in between. Entries for the 5th annual Case In Point Platinum Awards are open to all individuals and organizations that have launched, sustained and improved programs making an impact in today’s complex and disruptive healthcare arena. Categories, qualifications and entry details can be found online at www.dorlandhealth.com/Case-In-Point-Platinum-Awards.
The entry deadline is November 22, 2013. The culminating awards ceremony, during which the winners and honorable mentions are announced, will take place on May 5, 2014 at the beautiful Gaylord National Resort in National Harbor, MD.
Medical Marketing & Media offers HBA members a discount for MM&M Skillsets Live
Medical Marketing & Media is hosting its second MM&M SkillSets Live this September in New York City. Join your peers and colleagues at this half-day conference event where industry leaders will discuss and teach you the latest in Multi-Screen Marketing. While the evolution of mobile has been truly spectacular, the majority of digitally equipped healthcare audiences - including, of course, physicians and patients - searches and absorbs information from multiple screens on multiple devices. The challenge for marketers is to provide relevant, engaging and contextual interactions across all of these screens. This half-day program will explore the challenges of creating and executing content, tools and campaigns that integrate seamlessly into the behavioral characteristics and daily "device-flows" of human beings.
PharmaVOICE names HBA members to the PharmaVOICE 100
Established nine years ago by PharmaVOICE magazine, the PharmaVOICE 100 is an annual list of individuals recognized for their positive contributions to the life sciences industry. Since 2005 over 90 HBA members have been given this honor. In 2013 we congratulate:Jody Blakeway, Nick Colucci, Denise Duca, Joanne Kamens, Julie Kampf, DJ Mitsch, Ann Mohamadi, Adrienne Robinson, Renee Wills and Robin Winter-Sperry, MD.
Medical Marketing & Media (MM&M) honored for editorial excellence
Medical Marketing Media (MM&M) recently picked up two coveted FOLIO: Eddie Awards for editorial excellence in covering the B-to-B advertising and marketing industries.
MM&M struck gold for the Best Single Article, “Hayes’ Open-Door Policy Opens Doors” (MM&M, May 2012)—an up-close-and-personal profile of Tim Hayes, president of Bayer HealthCare Consumer Care North America, that relayed with warmth and wit Hayes’ considerable efforts to advance the careers of women within his organization.
The healthcare marketing title also picked up silver for Best Full Issue in honor of its gargantuan July 2011 edition, “The Agency Issue”—an encyclopedic journal of the fortunes, capabilities and visions of the top 75 healthcare advertising and marketing agencies. Clocking in at 212 pages, it was, at that time, the largest print issue in MM&M’s 46-year history. The outstanding design included numerous high-impact layouts using familiar icons from pharmaceutical advertising, along with a striking metallic cover.
“I’m absolutely delighted with the wins,” said James Chase, editor in chief of MM&M, and author of the gold-winning article. “There’s a lot of talent and expertise on our team and, as with all Haymarket brands, we focus continuingly on building credibility through the quality of our content, so it’s hugely gratifying to be recognized in this way – especially as we were competing nationally against, not just healthcare-focused publications, but all advertising and marketing titles.”
HBA programs featured in October issue of PharmaVOICE
In the October 2012 issue of PharmaVOICE, Laurie Cooke, CEO of the HBA, talks about taking charge of your career and the importance of having a sponsor. The DIA.HBA Women’s Leadership Project for women in regulatory, medical, legal and compliance is also outlined. Read the issue for free here.
PharmaVOICE names HBA members to the 2012 PharmaVOICE 100
HBA members Kim Boericke, Dyan Bryson, Dr. Leo P Francis, Shannon Hartley, Leigh Householder, Rick Keefer, Ilyssa Levins, Anna Walz and Wendy White are featured in the August 2012 edition of PharmaVOICE. Read more.
Pharm Exec names three HBA members as Emerging Pharma Leaders
Pharmaceutical Executive magazine named three HBA members as Emerging Pharma Leaders for 2012. They are:
Naina Bhasin, PhD, vice president of business development at SciFluor Life Sciences, LLC
Madalina Lucic, global marketing director at Merck
Shannon Thyme Klinger, VP of legal and intellectual property, and North American general counsel at Sandoz Inc
Life Science Leader magazine features HBA CEO Laurie Cooke
The "Ask the Board" section of the May issue features Laurie as she serves on the editorial board for the magazine.
Healthcare Marketer's Exchange features HBA staff member
The June 2012 issue of the Exchange features HBA director of marketing and communication Carol Meerschaert's remembrance of her first job.
PharmaVOICE celebrates the HBA Rising Stars
The 2012 class of HBA Rising Stars was featured in the May 2012 edition of PharmaVOICE. Read more.
Medical Marketing & Media proflies Tim Hayes and Bayer's ACE award winning WLI. Women’s Leadership Initiative (WLI) from Bayer Healthcare won the HBA ACE Award in 2011. The annual HBA ACE Award honors internal leadership programs that perform. strengthens the “Advancement, Commitment and Engagement” of women in the healthcare industry. James Chase of MM&M profiles Tim Hayes and they discuss the WLI and more.
PharmaExec publishes cover story on HBA's 2012 WOTY Carolyn Buck Luce
Each year Pharmaceutical Executive magazine partners with the HBA to publish a cover story on our Woman of the Year. Read William Looney's article: Succeeding in Pharma as a Woman or Minority Professional.
PharmaVOICE publishes Leadership Principles: A Development Resource, a special edition of the HBAdvantage.
The HBA partnered with PharmaVOICE magazine to published this leadership publication sponsored by Medimmune. A printed copy was mailed to all PharmaVOICE subscribers and a digital version is available on the PharmaVOICE website.
Carol Meerschaert, HBA director of marketing and comunications, is named to the judging panel for the 2012 MM&M Awards.