Media Partners

The Healthcare Businesswomen’s Association has established relationships with leading publications that support the HBA’s mission: to further the advancement of women in the healthcare industry through education, recognition, networking, and mentoring, and access to research or services for career advancement.

The HBA’s media partners are the leading publications in healthcare. We are honored to partner with:


Direct Marketing News

Pharmaceutical Executive

Healthcare Marketers Exchange

Life Science Leader

Medical Marketing & Media

PM 360

Healthcare Sales and Marketing

Fab Lab



We truly appreciate PharmaVOICE  for the additional support they offer as HBA Corporate Partner.

Read the PharmaVOICE article which highlights the 2014 class of Rising Stars.

For those interested in participating in these cooperative opportunities, please contact Carol Meerschaert, HBA director of marketing and communications.


Announcements from HBA Media Partners

BioNetwork has become one of the top partnering events for pharma and biotech companies in North America. The intimate, informal and exclusive setting of BioNetwork allows all attendees to meet everyone and interact with one another.

This year, BioNetwork will take place at the breathtaking Trump International Beach Resort in Miami, Fl from May 4th – 6th.

Through BioNetwork we create an ecosystem for relationships to develop, partnerships to be nurtured and deals to happen. Download the agenda here. and HBA team up to offer career advice

Follow our newest media partner online or via social media and read articles written by Carol Meerschaert, HBA director of marketing and communications offering career advice based on HBA research and programs.

Your career's best friend: a mentor
360 degree networkign at work:
Learn the perks of being known; tt’s not who you know, but who knows you

Med Ad News on the Power of Networks

HBA member Chris Truelove wrote an article for HBA media partner Med Ad News on the power of networks. Metro chapter president Megan Montgomery, district business manager at Pfizer;  2014 Leadership Institute co- chair Carol Wells, senior director of training and development at Genentech; and Nancy Di Dia, chief diversity officer and US head of diversity and inclusion at Boehringer Ingelheim are all interviewed about their respective companies involvement in and support of the HBA.  

Healthcare Sales and Marketing magazine features the DIA-HBA Leadership Project

The September/October issue of Healthcare Sales and Marketing magazine, an HBA media partner features the article, “The Myths that Marketing and Compliance Cling to About Each Other {And How to Bust them}, featuring 2014 HBA STAR Ilyssa Levins along with HBA members Jennifer De Camara and Maria Finlay. This article stems from the amazing work done via the DIA-HBA Leadership Project.


Two HBA STARs featured in the Healthcare Marketers Exchange

Ilyssa Levins, our 2014 STAR honoree and Shellie Caplan, our 2007 STAR are featured in the September issue of the HBA media partner The Healthcare Marketer’s Exchange. Shellie contributed the  article "College Prepared Them for a Job, Just Not How to Get One” and you can learn more about Ilyssa by reading her “Personal Exchange.” Download an interactive PDF by clicking this link.

Profile on Laurie Cooke, HBA CEO, the newest HBA media partner has posted a profile of HBA CEO Laurie Cooke. Read the profile and visit our new partner.

PharmaVOICE 100
Established ten years ago by PharmaVOICE magazine, the PharmaVOICE 100 is an annual list of individuals recognized for their positive contributions to the life sciences industry. Since 2005 nearly 100 HBA members have been given this honor. Four of our Women of the Year, and an Honorable Mentor are on the 2014 list as is a current HBA chapter president and a 2014 Rising Star. See the list in our news item on our website

Pharma Exec's 2014 Emerging Pharma Leaders
Congratulations to everyone on HBA media partner Pharma Exec's 2014 Emerging Pharma Leaders list. A special warm congratulations to our 2014 Honorable Mentor Brian Goff from HBA Corporate Partner and exclusive Sapphire sponsor Baxter.

HBA's newest media partner HS&M Magazine has arrived!
Read about the HBA Rising Stars in the field of healthcare sales and marketing in the article "Women Leaders in Business – Redecorating the C-Suite" and see our first interactive advertisement.

Kimberly Ray, from Quintiles, home of the 2013 ACE award winning Quintiles’ Women Inspired Network is interviewed by HBA media partner MM&M
Headliner: Multi-skilled leader's diversity drive.

Read the cover story on our Women of the Year from HBA media partner Pharmaceutical Executive.


PharmaVOICE 100 nominations due May 1, 2014.

Who has inspired you? PharmaVOICE wants to know.

The PharmaVOICE 100 recognize the most inspiring people in the life-sciences industry. The PharmaVOICE 100 are leaders in research and development, marketing, technology, creativity, strategy, medicine, etc. They positively impact their peers, their colleagues, their companies, their communities, as well as the industry at large through their actions.  The PharmaVOICE 100 set industry trends, their passion and conviction create opportunities out of obstacles. They are innovative and have the ability to think outside-the-box. They develop breakthrough strategies, products, and services. They are known for pioneering new paths and lifting their companies to new heights. They also take the time to mentor the next generation of industry leaders.

Last year 10 HBA members were on the list. We’ve had over 90 members on this list since 2005.

Use this link to go to the PharmaVOICE website to learn more.

HBA members get a discount for iPharma

HBA members are being offered a discount to iPharma 2014 courtesy of HBA media partner Pharma Exec’s parent company Avanstar, This educationally robust marketing innovation forum is  May 8-9, 2014 in New York City. Key stakeholders and their teams will collaborate to share insights and explore effective tools and strategies to revolutionize the way the life sciences industry engages with consumers and HCPs.

This year’s keynotes will be delivered by Alexis Ohanian, co-founder of reddit and Bill Capodagli, bestselling author of Innovate the Pixar Way.

Executives from Arbor Pharmaceuticals, Auxilium Pharmaceuticals, Bayer, Biogen Idec, Boehringer Ingelheim, Bristol-Myers Squibb, Celgene, CSL Behring, Draftfcb Healthcare, EMD Serono, Gartner, GE Healthcare, Inspirion Pharmaceuticals, Lilly, Lundbeck, Merck, Novartis, Ova Science, Pfizer, Purdue, Roche, Shire, Time Inc, UCB, Voltarra Pharmaceuticals, WPP and many other leading organizations join Ohanian and Capodagli to round out the highly anticipated agenda.

HBA members – Save $500 with promo code IPHHBA

Nominate Now -Pharmaceutical Executive’s Emerging Pharma Leadership Award

Pharm Exec is looking for the fresh faces of pharma leadership. Tell them who you think should receive Pharmaceutical Executive's Emerging Pharma Leadership Award.

As the pharma industry faces a turbulent road ahead, the patent cliff, rising world players, US healthcare reform, etc., the previous ways of doing business just won’t cut it. So who are the new leaders steering the industry through the coming challenges? Which executives are revamping the industry through pure innovation to boost pharma to new heights in the 21st century?

These emerging leaders are vital to the future of the industry, and you can help ensure they get the recognition they deserve. Fill out your nomination today!

PM360 article "How to Accelerate Collaboration Around Digital Marketing Initiatives" features info from HBA Metro chapter event

At an executive breakfast held by the HBA Metro chapter, experts shared perspectives on strategies to protect and grow the business as digital communications become more sophisticated. Speakers included leaders from the DIA-HBA Leadership Project, a collaboration between DIA and HBA. Read this article that outlines the best practice for collabortion. 

Direct Marketing News blog features HBA Leadership Conference workshop presenters
HBA Leadership Conference workshop presenter Shideh Sedgh Bina, founding partner of Insigniam, a ruby sponsor, shares insights on innovation in the Direct Line blog. Read the blog post.  Workshop presenter Lea Carey is interviewed on marketing innovation. Read the blog post.

5th annual Case In Point Platinum Awards now accepting nominations for leaders in case management and care coordination
The industry’s largest awards program for case managers and care coordinators is open to leading individuals and organizations.

The Platinum Awards recognize both individual professionals and organizations of all sizes in a range of categories that highlight the full spectrum of case management programs as well as individuals working on the frontlines of managing care – from best acute care case manager to best embedded case management program with dozens in between. Entries for the 5th annual Case In Point Platinum Awards are open to all individuals and organizations that have launched, sustained and improved programs making an impact in today’s complex and disruptive healthcare arena. Categories, qualifications and entry details can be found online at

The entry deadline is November 22, 2013. The culminating awards ceremony, during which the winners and honorable mentions are announced, will take place on May 5, 2014 at the beautiful Gaylord National Resort in National Harbor, MD.


Medical Marketing & Media offers HBA members a discount for MM&M Skillsets Live

Medical Marketing & Media is hosting its second MM&M SkillSets Live this September in New York City.  Join your peers and colleagues at this half-day conference event where industry leaders will discuss and teach you the latest in Multi-Screen Marketing. While the evolution of mobile has been truly spectacular, the majority of digitally equipped healthcare audiences - including, of course, physicians and patients - searches and absorbs information from multiple screens on multiple devices. The challenge for marketers is to provide relevant, engaging and contextual interactions across all of these screens. This half-day program will explore the challenges of creating and executing content, tools and campaigns that integrate seamlessly into the behavioral characteristics and daily "device-flows" of human beings.

PharmaVOICE names HBA members to the PharmaVOICE 100

Established nine years ago by PharmaVOICE magazine, the PharmaVOICE 100 is an annual list of individuals recognized for their positive contributions to the life sciences industry. Since 2005 over 90 HBA members have been given this honor. In 2013 we congratulate:Jody Blakeway, Nick Colucci, Denise Duca, Joanne Kamens, Julie Kampf, DJ Mitsch, Ann Mohamadi, Adrienne Robinson, Renee Wills and Robin Winter-Sperry, MD.

PharmaExec names HBA member as Emerging Pharma Leader
Pharmaceutical Executive magazine  named HBA member Buket Grau as an Emerging Pharma Leader for 2013.


Medical Marketing & Media (MM&M) honored for editorial excellence
Medical Marketing Media (MM&M) recently picked up two coveted FOLIO: Eddie Awards for editorial excellence in covering the B-to-B advertising and marketing industries.
MM&M struck gold for the Best Single Article, “Hayes’ Open-Door Policy Opens Doors” (MM&M, May 2012)—an up-close-and-personal profile of Tim Hayes, president of Bayer HealthCare Consumer Care North America, that relayed with warmth and wit Hayes’ considerable efforts to advance the careers of women within his organization.
The healthcare marketing title also picked up silver for Best Full Issue in honor of its gargantuan July 2011 edition, “The Agency Issue”—an encyclopedic journal of the fortunes, capabilities and visions of the top 75 healthcare advertising and marketing agencies. Clocking in at 212 pages, it was, at that time, the largest print issue in MM&M’s 46-year history. The outstanding design included numerous high-impact layouts using familiar icons from pharmaceutical advertising, along with a striking metallic cover.
“I’m absolutely delighted with the wins,” said James Chase, editor in chief of MM&M, and author of the gold-winning article. “There’s a lot of talent and expertise on our team and, as with all Haymarket brands, we focus continuingly on building credibility through the quality of our content, so it’s hugely gratifying to be recognized in this way – especially as we were competing nationally against, not just healthcare-focused publications, but all advertising and marketing titles.”



HBA programs featured in October issue of PharmaVOICE

In the October 2012 issue of PharmaVOICE, Laurie Cooke, CEO of the HBA, talks about taking charge of your career and the importance of having a sponsor. The DIA.HBA Women’s Leadership Project for women in regulatory, medical, legal and compliance is also outlined.  Read the issue for free here. 


PharmaVOICE names HBA members to the 2012 PharmaVOICE 100
HBA members Kim Boericke, Dyan Bryson, Dr. Leo P Francis, Shannon Hartley, Leigh Householder, Rick Keefer, Ilyssa Levins, Anna Walz and Wendy White are featured in the August 2012 edition of PharmaVOICE. Read more.



Pharm Exec names three HBA members as Emerging Pharma Leaders
Pharmaceutical Executive magazine  named three HBA members as Emerging Pharma Leaders for 2012. They are:
Naina Bhasin, PhD, vice president of business development at SciFluor Life Sciences, LLC
Madalina Lucic, global marketing director at Merck
Shannon Thyme Klinger, VP of legal and intellectual property, and North American general counsel at Sandoz Inc.



Life Science Leader magazine features HBA CEO Laurie Cooke
The "Ask the Board" section of the May issue features Laurie as she serves on the editorial board for the magazine.

Healthcare Marketer's Exchange features HBA staff member
The June 2012 issue of the Exchange features HBA director of marketing and communication Carol Meerschaert's remembrance of her first job.


PharmaVOICE celebrates the HBA Rising Stars
The 2012 class of HBA Rising Stars was featured in the May 2012 edition of PharmaVOICE. Read more.


Medical Marketing & Media proflies Tim Hayes and Bayer's ACE award winning WLI. Women’s Leadership Initiative (WLI) from Bayer Healthcare won the HBA ACE Award in 2011. The annual HBA ACE Award honors internal leadership programs that perform. strengthens the “Advancement, Commitment and Engagement” of women in the healthcare industry. James Chase of MM&M profiles Tim Hayes and they discuss the WLI and more


PharmaExec publishes cover story on HBA's 2012 WOTY Carolyn Buck Luce
Each year Pharmaceutical Executive magazine partners with the HBA to publish a cover story on our Woman of the Year. Read William Looney's article: Succeeding in Pharma as a Woman or Minority Professional.

Leadership Principles coverPharmaVOICE publishes Leadership Principles: A Development Resource, a special edition of the HBAdvantage.
The HBA partnered with PharmaVOICE magazine to published this leadership publication sponsored by Medimmune. A printed copy was mailed to all PharmaVOICE subscribers and a digital version is available on the PharmaVOICE website.

MM&M Awards
Carol Meerschaert, HBA director of marketing and comunications, is named to the judging panel for the 2012 MM&M Awards.